CASE STUDIES

These are some examples of how various campaigns and organizations have demonstrated issues of narrative integrity, visual literacy and ethnographic inquiry in their campaign strategies.

Click through the images to explore examples from the field.

 

This Oxfam campaign offers a multi-media platform and interactive toolkit aimed at students and professionals in the fields of aid and development, human rights, design, media and journalism in order to guide the process of designing culturally relevant, resonant and respectful media.

This Oxfam campaign offers a multi-media platform and interactive toolkit aimed at students and professionals in the fields of aid and development, human rights, design, media and journalism in order to guide the process of designing culturally relevant, resonant and respectful media.

#firstworldproblems is a conversation about the way poverty is perceived in developed countries, referring to the inability to see others as fully complex individuals who are as keen on technology and pleasure as you are.

#firstworldproblems is a conversation about the way poverty is perceived in developed countries, referring to the inability to see others as fully complex individuals who are as keen on technology and pleasure as you are.

Africa for Norway is a humorous and witty campaign created by South African students who challenge the stereotypes of Africa as a continent that western countries want to "feed" and give donations towards. They use the language of NGOs and spin the story by asking people to donate heaters to Norway.

Africa for Norway is a humorous and witty campaign created by South African students who challenge the stereotypes of Africa as a continent that western countries want to "feed" and give donations towards. They use the language of NGOs and spin the story by asking people to donate heaters to Norway.

 
The misguided focus of advocacy 

The misguided focus of advocacy 


The If Campaign

The If Campaign

Mama Hope 

Mama Hope