Ads to fight hunger in Africa, without the hungry

An analysis of an Oxfam campaign that spins the way Africa is usually percieved in the media, and to attract donations by portraying beautiful African landscapes. However, with no people in them and a tourism approach to the campaign, analysts discuss how the campaign's message perhaps missed the point.

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Oxfam Campaign: "Help make Africa famous for its epic landscapes, not hunger. Act now"

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Oxfam's new Africa campaign reveals a misguided messiah complex

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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